Hong, Y. H. & Chang, R. (2019). The use motivation of political satire show and the impacts of viewing frequency on voters’ political efficacy and political cynicism: Take Mr. Brown Show as an example. Advances in Journalism and Communication, 7(3):74-93.
Hong, Y. H. & Lin, T.
C. (2017). The impacts of political socialization on people’s online and offline political participation: Taking the youth of Singapore as an example. Advances in Journalism and Communication, 5(1): 50-70.
Hong, Y. H. (2015). The role of Facebook, Plurk, and YouTube in the two-step and N-step flows of communication and the effect on political efficacy. Journal of International Communication, 22(1):42-63.
Hong, Y. H. (2015). The impact of political satire
show on people’s political knowledge, political efficacy, and political cynicism—Viewers vs. non-viewers in the 2014 Taipei Mayor Election. International Journal of Management and Applied Science, 1 (7):84-98.
Hong, Y. H. (2015). The effects of political socialization in event marketing on the youth–A research of Three Little Pigs and Good Luck Charms campaigns in Taiwan’s 2012 Presidential Election. Asian Journal of Political
Science, 23(2), 207-225.
Hong, Y. H., Lin, T. T. C. & Ang, P. H. (2015). Innovation resistance of political websites and blogs among Internet users in Singapore. Journal of Comparative Asian Development, 14(1), 110-136.
Hong, Y. H. (2014). Which one is more annoying? – Comparing the cognitive, affective and conative effects of button ads and pop-up ads. Journal of Business and Economics, 5(11): 2074-2084.
Hong, Y. H. &
Chang, R. (2013). To click? Or not to click? –A Study of the Innovation Resistance of Political Emails, Chinese Journal of Communication, 6(3), 305-324. (SSCI)
Hong, Y. H. & Chang, R. (2002). Who’re on and why they’re there: A study of candidates’ web sites users in Taiwan, Asian Journal of Communication, 12(2),30-49. (Asian Journal of Communication目前為SSCI 期刊).
Pfau, M.,
Tusing, K. J., Koerner, A., Lee, W., Godbold, L. C., Penaloza, L. J., Yang, S. H. & Hong, Y. H. (1997). Enriching the inoculation construct: The role of critical components in the process of resistance, Human Communication Research, 24(2), 187-215.
Pfau, M., Tusing, K. J., Lee, W., Godbold, L. C., Koerner, A., Penaloza, L. J., Hong, Y. H., & Yang, S. H. (1997). Nuances in inoculation: The role of inoculation approach, ego-involvement, and message processing
disposition in resistance. Communication Quarterly, 45(4), 461-481.
洪雅慧、張恩光、陳瑾玟、洪偉峻(2020,10月)。〈按了讚就代表真的喜歡他? 大數據分析 vs. 問卷調查—以2018年高雄市市長選舉候選人韓國瑜喜好度為例〉,2020「新媒體產業與創新學術研討會」。台中市:靜宜大學。
Hong, Y. H. & Chang, R. (2020, February). A
study of the impacts of Facebook fan page use about Beipiao incident on candidate’s preference in 2018 Kaohsiung Mayoral election. 221st International Conference on Education, Business, Humanities and Social Sciences (ICEBHS), Tokyo, Japan.
Hong, Y. H. & Chang, R. (2019, July). Party Identification and social distance on the third-person and first-person perceptions: Take an example of the 85°C Bakery Café incident. 2019 International Association for Media and Communication
(IAMCR), Madrid, Spain.
Hong, Y. H. & Chang, R. (2019, April). The impacts of media use on people’s attitude toward President Tsai Ing-wen and their voting decision of the 2018 local elections after the 85°C Bakery Café incident. 8th International Conference on Social Science and Humanity (ICSSH 2019). Osaka, Japan.
Hong, Y. H. & Chang, R. (2018, March). Third-person effect vs. First-person effect–A research of the news effect of 33 Physicians poached by Fu Jen
Catholic University Hospital from Taiwan University Hospital. 2018 International Conference on Business and Social Sciences (ICBASS), March 27-29, Kyoto, Japan.
Hong, Y. H. & Chang, R. (2016, July). The use motivation of political satire shows and the effects of viewing frequency on people’s political efficacy and political cynicism —Take Mr. Brown Show as an example. Paper presented at the 2016 International Association for Media and Communication Research (IAMCR) Annual
Conference. Leicester, U.K.
Wang, X. & Hong, Y. H. (2016, July). A study of the third-person effect versus the first-person effect in environmental issues—A case of the Chinese smog problem documentary “Under the Dome.” Paper presented at the 2016 International Association for Media and Communication Research (IAMCR) Annual Conference. Leicester, U.K.
Hong, Y. H., Lee, P. C. & Tsai, M. C. (2015, July). Political satire show: its use motivation and the
correlations between its viewing frequency and people’s political efficacy and political cynicism. The 4th International Symposium on Business and Social Science, July 20-22, at Sapporo Renaissance, Hokkaido, Japan.
Hong, Y. H. & Chang, R. (2015, June). The influence of political satire show on people’s political knowledge, political efficacy, and political cynicism—Viewers vs. non-viewers in the 2014 Taipei Mayor Election. First International
Conference on Social Science, Economics and Humanities (ICSSEH), June 21, at Paris, France.
Hong, Y. H., Lin, L. T. & Sang, T. H. (2014, March). The cognitive, affective and conative effects of Internet advertisements– Button ads vs. pop-up ads. 2014 International Conference on Business and Social Sciences (ICBASS), March 28-30, Tokyo, Japan.
Hong, Y. H., Chang, R. & Benitez, M. (2013). The effects of political socialization in event marketing on the
youth–A research of Three Little Pigs and Good Luck Charms campaigns in Taiwan’s 2012 Presidential Election. Paper presented at the 2013 International Association for Media and Communication Research (IAMCR) Annual Conference. “Crises, ‘Creative Destruction’ and the Global Power and Communication Orders.” Dublin, Ireland.
Lin, Trisha T.C. & Hong, Y. H. (2011, October). Youth, new media, and political participation in the
election. Impact of new media on General Election 2011 conference”, Singapore.
Hong, Y. H. & Chang, Roland (2011, July). A study of the innovation resistance of political related e-mails. “Cities, Connectivity & Creativity”, IAMCR Annual Conference, Istanbul, Turkey.
Lin, Trisha T. C. & Hong, Y. H. (2011, July). “Mobile TV adoption and content preferences: Perceptions of Internet users in Singapore,” “Cities, Connectivity &
Creativity”, Istanbul, Turkey, IAMCR Annual conference, Turkey.
Hong, Y. H., Lin, T. T. C. & Ang, P. H. (2010). Third-person effects on Singaporeans’ perception of censorship and information sharing toward online political information. IAMCR World Conference, Braga, Portugal, July18-22, 2010.
Hong, Y. H., Lin, T. T. C. & Ang, P. H. (2010). Spreading out the political information online and offline: A two-step model of the role of the Internet in communication flow in
Singapore and Taiwan. IAMCR World Conference, Braga, Portugal, july18-22, 2010.
Hong, Y. H., Lin, T. T. C. & Ang, P. H. (2010). Political Campaigning in Cyberspace: Innovation Resistance among Internet Users in Singapore. The 19th AMIC Annual Conference, June 21-23, 2010.
Hong, Y. H. (2009). “Different media, different impact? –Comparing Internet and traditional sources on political cynicism and voting behavior.” International Conference on “Emerging Mode of Communication:
Technology Enhanced Interaction.” Hong Kong Baptist University on 26-27 March 2009.
Hong, Y. H. (2008). “A study of the Innovation Resistance of Candidates’ Web Sites & Blogs.” IAMCR World Congress, Stockholm, Sweden, July20-25, 2008.
Lin, Trisha & Hong Yah-Huei (2015). Different but not that different: New media’s impact on young voters’ political participation. In the book “Battle for Hearts and
Minds–New Media and Elections in Singapore.” (Singapore:World Scientific Publishing Co Pte Ltd.
Hong Yah-Huei (2012). Reject now, accept in the future? A study of innovation resistance to candidate websites & blogs. In Ravi, K. Dhar & Pooja, Rana (Eds.), Media in the Swirl. New Delhi, India: Pentagon Press.
“The impacts of new media and political socialization on Singapore’s young generation in politics.” (2010-2011). (新加坡 “The 201X Election Project”之子計畫) 。擔任共同計畫主持人。(The sponsor for “The 201X Election Project” is the Institute of Policy Studies, Lee Kuan Yew School of Public Policy, National University of Singapore.)
為新加坡南洋理工大學的「傳播與信息學院」執行研究計畫案 “A Study of Innovation Adoption and Resistance of the Political Related Websites
and Blogs among Internet Users in Taiwan & Singapore.” (2009). 擔任計畫主持人,Wee Kim Wee School of Communication and Information, Nanyang Technological University。計劃編號:M61060002 GL707061 Special Project。
於日本的立教大學 (Rikkyo University) 社會學院 (The College of Sociology) 擔任客座教授,教授課程:“Special Topics in Marketing Communication,” 2016。
於波蘭的托倫社會及媒體文化學院(College of Social and Media Culture in Torun) 講學,共提供了4場演講:
1) Product placement in TV news, movie and TV series
2) Triple H for Viral Marketing
3) Political advertising in the U.S., Japan & Taiwan
4) The influence of new media on election results
於新加坡的南洋理工大學 (Nanyang
Technological University) 傳播與信息 學院 (Wee Kim Wee School of Communication and Information), 擔任其Internet Research Center之 Research Fellow, 2009。
演講
Hong, Y. H. (2019). “Social media use in election campaigns.” 社会学部,Rikkyo University, Japan.
Hong, Y. H. (2016). “Elections and the New Media: Dealing with the Digital Transformation Wave.” KONRAD ADENAUER SCHOOL FOR YOUNG POLITICIANS (KASYP) workshop on “Leadership in Campaigning.” Sheraton
Grande Taipei, Taiwan 21st – 24th March, 2016.
Hong, Y. H. (2009). “Innovation Resistance of the Political Related Websites and Blogs among Internet Users in Singapore.” Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
獲獎
“Political Campaigning in Cyberspace — Innovation Resistance among Internet Users in Taiwan and Singapore” Asian Communication Research Centre (ACRC) Fellowship Award. (2009), Wee Kim Wee School of
Communication and Information, Nanyang Technological University.